Arana Anantachina


WORKS

[2021] Corporate Innovation – Build Corporate Innovation Framework & Culture
[2020] Experience Innovation – Bank Branch Experience Transformation
[2019] Venture Building – Thaan Thai, Plant-Based Food Business
[2018] Futures Business Vision – Anticipate Future Trends, Shape Business Vision
[2017] Design Management – Corporate Design Operation, FMCG
[2017] Brand Strategy – Design Research for Competitive Brand Value Creation
[2017] Venture Building – GROW, Fintech Startup
[2017] Dissertation – Futures Design Thinking for Corporate Innovation
[2017] Branding and Graphic Design – Moonne
[2017] Corporate Identity Design – Metro Sky
[2017] Trends Research
[2016] Product-Serivce Innovation – Innovation in Energy Industry
[2016] Foresight – The Future of Happiness
[2015] Service Innovation – Improving Customer Experience
[2014] Design Management – Packaging Design and Visibility, FMCG
[2013] Graphic Design – True Thailand




COMPANIES

[2018-Present] Fire One One Co., Ltd *BKK︎︎︎
[2018] Mondelēz International, Inc. *LDN︎︎︎
[2017] Studio INTO *LDN︎︎︎
[2017] Kjaer Global Co., Ltd. *LDN︎︎︎
[2014] Nestle Thai Ltd. *BKK︎︎︎
[2013] Well Done Bangkok Co,. Ltd. *BKK︎︎︎



INSTITUTIONS

[2015-17] Master of Arts, Innovation Management, Central Saint Martins, UAL *LDN
[2009-13] Bachelor of Industrial Design, Chulalongkorn University *BKK


#CorporateInnovation #Startup #BusinessDesign
#Strategic Foresight #Speculative and Critical Design
#DesignResearch #DesignThinking


arana.anan@gmail.com

MEDIUM

LINKEDIN






Moonne Bakery Shop – Rebranding

Moonne is the bakery shop based in Bangkok. The client is rebranding to repositioning itself in a higher market. The brief is to redesign the logo, packaging as well as other accessories. The condition is to keep the old pattern circle logo.

According to the brief, we came up with a significant change in design by changing the typography and designing a unique illustration to be used as a gimmick to make the brand looks more professional yet accessible and friendly. The balloon illustration associated with brand's story with the heavenly desserts made on the moon.

Designers: Arana, Sarosha
Client: Moonne

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