Arana Anantachina


WORKS

[2021] Corporate Innovation – Build Corporate Innovation Framework & Culture
[2020] Experience Innovation – Bank Branch Experience Transformation
[2019] Venture Building – Thaan Thai, Plant-Based Food Business
[2018] Futures Business Vision – Anticipate Future Trends, Shape Business Vision
[2017] Design Management – Corporate Design Operation, FMCG
[2017] Brand Strategy – Design Research for Competitive Brand Value Creation
[2017] Venture Building – GROW, Fintech Startup
[2017] Dissertation – Futures Design Thinking for Corporate Innovation
[2017] Branding and Graphic Design – Moonne
[2017] Corporate Identity Design – Metro Sky
[2017] Trends Research
[2016] Product-Serivce Innovation – Innovation in Energy Industry
[2016] Foresight – The Future of Happiness
[2015] Service Innovation – Improving Customer Experience
[2014] Design Management – Packaging Design and Visibility, FMCG
[2013] Graphic Design – True Thailand




COMPANIES

[2018-Present] Fire One One Co., Ltd *BKK︎︎︎
[2018] Mondelēz International, Inc. *LDN︎︎︎
[2017] Studio INTO *LDN︎︎︎
[2017] Kjaer Global Co., Ltd. *LDN︎︎︎
[2014] Nestle Thai Ltd. *BKK︎︎︎
[2013] Well Done Bangkok Co,. Ltd. *BKK︎︎︎



INSTITUTIONS

[2015-17] Master of Arts, Innovation Management, Central Saint Martins, UAL *LDN
[2009-13] Bachelor of Industrial Design, Chulalongkorn University *BKK


#CorporateInnovation #Startup #BusinessDesign
#Strategic Foresight #Speculative and Critical Design
#DesignResearch #DesignThinking


arana.anan@gmail.com

MEDIUM

LINKEDIN






Metro Sky – Corporate Identity Design

I worked as a freelancer with Well Done Bangkok agency to initiate and develop the design concept and graphic direction for corporate identity of Metro Sky. Metro Sky is a new condominium project, located in Bangkok, developed by Property Perfect Public Company Limited.

The design is further developed from current corporate logo which represents the three different height buildings. Using patterns that are designed to be seen as an urban planning map and slightly fade away.

The concept of using patterns represents the various elements reflecting the differences needs and lifestyles of the people living in as they can design their own lifestyle here at Metro Sky.

Agency: Well Done Bangkok
Client: Property Perfect Public Company Limited

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