Branding for natural skincare brand: Naturativ

Work in London, research and design branding for a skincare company in Poland and virtually talk to customers. A new and collaborative way of doing in-depth research for global or regional market!


At Studio INTO, a research and innovation consultancy based in London, I had a chance to work as a Creative Strategist. The project is to do holistic research for revamping a natural skincare brand named ‘Naturativ’, established in Poland.


We start with exploring consumer trends, doing customer in-depth interview and skincare experts interview. On the market side, We explore the natural cosmetics and skincare market landscape and competitors analysis. While digging the insight with the internal management team, we do a workshop with the client. All insights are finally lead us to come up with a new brand guideline and brand positioning.


We deliver the brand guideline suggesting from the high-level brand concept to brand communication guideline. For instances, brand values, brand communication direction, an example of design language represents through packaging, tone of voice, colours, materials and photo styling is delivered in the brand book for future brand implication.


Thanks, Studio INTO team for this great opportunity! XX :D