Arana Anantachina


[2021] Corporate Innovation – Build Corporate Innovation Framework & Culture
[2020] Experience Innovation – Bank Branch Experience Transformation
[2019] Venture Building – Thaan Thai, Plant-Based Food Business
[2018] Futures Business Vision – Anticipate Future Trends, Shape Business Vision
[2017] Design Management – Corporate Design Operation, FMCG
[2017] Brand Strategy – Design Research for Competitive Brand Value Creation
[2017] Venture Building – GROW, Fintech Startup
[2017] Dissertation – Futures Design Thinking for Corporate Innovation
[2017] Branding and Graphic Design – Moonne
[2017] Corporate Identity Design – Metro Sky
[2017] Trends Research
[2016] Product-Serivce Innovation – Innovation in Energy Industry
[2016] Foresight – The Future of Happiness
[2015] Service Innovation – Improving Customer Experience
[2014] Design Management – Packaging Design and Visibility, FMCG
[2013] Graphic Design – True Thailand


[2018-Present] Fire One One Co., Ltd *BKK︎︎︎
[2018] Mondelēz International, Inc. *LDN︎︎︎
[2017] Studio INTO *LDN︎︎︎
[2017] Kjaer Global Co., Ltd. *LDN︎︎︎
[2014] Nestle Thai Ltd. *BKK︎︎︎
[2013] Well Done Bangkok Co,. Ltd. *BKK︎︎︎


[2015-17] Master of Arts, Innovation Management, Central Saint Martins, UAL *LDN
[2009-13] Bachelor of Industrial Design, Chulalongkorn University *BKK

#CorporateInnovation #Startup #BusinessDesign
#Strategic Foresight #Speculative and Critical Design
#DesignResearch #DesignThinking



Branding for natural skincare brand: Naturativ

Work in London, research and design branding for a skincare company in Poland and virtually talk to customers. A new and collaborative way of doing in-depth research for global or regional market!

At Studio INTO, a research and innovation consultancy based in London, I had a chance to work as a Creative Strategist. The project is to do holistic research for revamping a natural skincare brand named ‘Naturativ’, established in Poland.

We start with exploring consumer trends, doing customer in-depth interview and skincare experts interview. On the market side, We explore the natural cosmetics and skincare market landscape and competitors analysis. While digging the insight with the internal management team, we do a workshop with the client. All insights are finally lead us to come up with a new brand guideline and brand positioning.

We deliver the brand guideline suggesting from the high-level brand concept to brand communication guideline. For instances, brand values, brand communication direction, an example of design language represents through packaging, tone of voice, colours, materials and photo styling is delivered in the brand book for future brand implication.

Thanks, Studio INTO team for this great opportunity! XX :D

︎︎︎ back

Us at Begging Bowl, Clapham. [can’t find a pic when we are wll with others at Korean restaurant!]