Arana Anantachina


[2021] Corporate Innovation – Build Corporate Innovation Framework & Culture
[2020] Experience Innovation – Bank Branch Experience Transformation
[2019] Venture Building – Thaan Thai, Plant-Based Food Business
[2018] Futures Business Vision – Anticipate Future Trends, Shape Business Vision
[2017] Design Management – Corporate Design Operation, FMCG
[2017] Brand Strategy – Design Research for Competitive Brand Value Creation
[2017] Venture Building – GROW, Fintech Startup
[2017] Dissertation – Futures Design Thinking for Corporate Innovation
[2017] Branding and Graphic Design – Moonne
[2017] Corporate Identity Design – Metro Sky
[2017] Trends Research
[2016] Product-Serivce Innovation – Innovation in Energy Industry
[2016] Foresight – The Future of Happiness
[2015] Service Innovation – Improving Customer Experience
[2014] Design Management – Packaging Design and Visibility, FMCG
[2013] Graphic Design – True Thailand


[2018-Present] Fire One One Co., Ltd *BKK︎︎︎
[2018] Mondelēz International, Inc. *LDN︎︎︎
[2017] Studio INTO *LDN︎︎︎
[2017] Kjaer Global Co., Ltd. *LDN︎︎︎
[2014] Nestle Thai Ltd. *BKK︎︎︎
[2013] Well Done Bangkok Co,. Ltd. *BKK︎︎︎


[2015-17] Master of Arts, Innovation Management, Central Saint Martins, UAL *LDN
[2009-13] Bachelor of Industrial Design, Chulalongkorn University *BKK

#CorporateInnovation #Startup #BusinessDesign
#Strategic Foresight #Speculative and Critical Design
#DesignResearch #DesignThinking



Product-Service Innovation – Innovation in the Uncertainty

Innovation in an uncertainty – the future of energy and smart living

The uncertainty project is a collaboration work with a big French energy company. The client brief is to create a better customer relationship with the company since the energy market was disrupted by the digital revolution and smart technology. The outcome is innovation and strategies for both short- and long-term. Our group's proposed ideas were selected to be further presented with other colleagues in the company. The short-term strategy proposed was referred as the easy and simple solution.

The short-term idea was a 'Battery home' concept. It was a new product-service system design that offers a better energy visualisation for consumers to monitor and control their energy usage. Utilising the 'battery' symbol in smartphone into a battery for home was the key concept. On the other hand, we proposed the company to partner with a big Swedish furniture company to develop a new lifestyle for the future of smart living. The core idea is to focus on the new lifestyle product that can harnessing the energy from the natural sources.

This two months project offered me a chance to experiment with different methodologies in each stage e.g. scenarios thinking, discourse analysis, ten types of innovation (by Doblin). I had contributed the big role in initiating, designing and developing for both strategies. However, without a teamwork in researching and brainstorming, we could not make it to the success. I think our group was very good at collaborating and managing the work within the plan. Though we were asked to fail in the process to learn something, we did not quite face a big failure since we were working along together well. However, I think the key failure is that we can be more experimented and take a risk with some ideas since I later find out that sometimes a valuable idea that might seem unbelievable and unable to perfectly construct a physical solution in the present, it is this extreme vision that is the opportunity to develop a desired future.

March 2016

Miss You All [Alcinda, Carlos, Miguel, Nina, Aisha]