Arana Anantachina


[2021] Corporate Innovation – Build Corporate Innovation Framework & Culture
[2020] Experience Innovation – Bank Branch Experience Transformation
[2019] Venture Building – Thaan Thai, Plant-Based Food Business
[2018] Futures Business Vision – Anticipate Future Trends, Shape Business Vision
[2017] Design Management – Corporate Design Operation, FMCG
[2017] Brand Strategy – Design Research for Competitive Brand Value Creation
[2017] Venture Building – GROW, Fintech Startup
[2017] Dissertation – Futures Design Thinking for Corporate Innovation
[2017] Branding and Graphic Design – Moonne
[2017] Corporate Identity Design – Metro Sky
[2017] Trends Research
[2016] Product-Serivce Innovation – Innovation in Energy Industry
[2016] Foresight – The Future of Happiness
[2015] Service Innovation – Improving Customer Experience
[2014] Design Management – Packaging Design and Visibility, FMCG
[2013] Graphic Design – True Thailand


[2018-Present] Fire One One Co., Ltd *BKK︎︎︎
[2018] Mondelēz International, Inc. *LDN︎︎︎
[2017] Studio INTO *LDN︎︎︎
[2017] Kjaer Global Co., Ltd. *LDN︎︎︎
[2014] Nestle Thai Ltd. *BKK︎︎︎
[2013] Well Done Bangkok Co,. Ltd. *BKK︎︎︎


[2015-17] Master of Arts, Innovation Management, Central Saint Martins, UAL *LDN
[2009-13] Bachelor of Industrial Design, Chulalongkorn University *BKK

#CorporateInnovation #Startup #BusinessDesign
#Strategic Foresight #Speculative and Critical Design
#DesignResearch #DesignThinking



Service Innovation – Improving Customer Experience

Service Design for RFT – Reducing generation gaps through housing service

A collaborative project with my four classmates [Isabella, Rowan, Alcinda and Claris] at MA Innovation Management. This project we researched into the ageing population trend and the within housing issue in London. Through the field research including interviews and questionnaires, we found that generation gap is the vital problem. Improving service for Room For Tea, a short-term home sharing network for young professionals and oldies host in London, is an example to demonstrate how sharing your place can help reducing generation gap. Finding the insightful needs and wants of two users, tenant and landlord, and properly matching it together are the key success to leverage service and users experiences.

In this project, my key contribution apart from collaborative research and interview is analysing the service experiences map to find the missing gap along the touchpoints and proposing ways to change or improve the service design.

The project was done within a month which might be a rush in conducting all the research. However, we reached the expected outcome with our teamwork and diverse expertises.

October 2015