Arana Anantachina


[2021] Corporate Innovation – Build Corporate Innovation Framework & Culture
[2020] Experience Innovation – Bank Branch Experience Transformation
[2019] Venture Building – Thaan Thai, Plant-Based Food Business
[2018] Futures Business Vision – Anticipate Future Trends, Shape Business Vision
[2017] Design Management – Corporate Design Operation, FMCG
[2017] Brand Strategy – Design Research for Competitive Brand Value Creation
[2017] Venture Building – GROW, Fintech Startup
[2017] Dissertation – Futures Design Thinking for Corporate Innovation
[2017] Branding and Graphic Design – Moonne
[2017] Corporate Identity Design – Metro Sky
[2017] Trends Research
[2016] Product-Serivce Innovation – Innovation in Energy Industry
[2016] Foresight – The Future of Happiness
[2015] Service Innovation – Improving Customer Experience
[2014] Design Management – Packaging Design and Visibility, FMCG
[2013] Graphic Design – True Thailand


[2018-Present] Fire One One Co., Ltd *BKK︎︎︎
[2018] Mondelēz International, Inc. *LDN︎︎︎
[2017] Studio INTO *LDN︎︎︎
[2017] Kjaer Global Co., Ltd. *LDN︎︎︎
[2014] Nestle Thai Ltd. *BKK︎︎︎
[2013] Well Done Bangkok Co,. Ltd. *BKK︎︎︎


[2015-17] Master of Arts, Innovation Management, Central Saint Martins, UAL *LDN
[2009-13] Bachelor of Industrial Design, Chulalongkorn University *BKK

#CorporateInnovation #Startup #BusinessDesign
#Strategic Foresight #Speculative and Critical Design
#DesignResearch #DesignThinking



Brand Communication – Packaging Design and Visibility

Branding, Design Management for Nestle (Thai) Limited

These are the examples of packaging and visibility design projects I was responsible while working at Nestle. As a design specialist, contributing my design knowledge and skills to both internal functions (e.g. marketing and communication, sales) and external agencies (e.g. design agency, production house) is the key competence. Changing my part from a designer to a design specialist supporting function in a more business-oriented context challenged me to push the boundary of creative and innovative design in the commercial and mainstream market (late majority - laggards phase) in Thailand, not only in an urban area but also in the countryside which is totally different. Since I always work for urban and modern target audiences, work for different target group was a big challenge for me in developing an alternative design which nearly opposite to my expertise. However, the experiences I had here open up my perspective toward a wider process such as consumer research, brand communication and sales by working cross functionally. It enables me to be more flexible and compromising with subjective styles within design issue as well as developing my interpersonal skills in collaborative working.

January - December 2014

How we work.

New Nesvita Packaging Design

New Milo Packaging Design

New Carnation Imm-D Packaging Design

New Carnation Formula Packaging Design


(Credit photos from Brand New Day