Brand Communication – Packaging Design and Visibility
Branding, Design Management for Nestle (Thai) Limited
These are the examples of packaging and visibility design projects I was responsible while working at Nestle. As a design specialist, contributing my design knowledge and skills to both internal functions (e.g. marketing and communication, sales) and external agencies (e.g. design agency, production house) is the key competence. Changing my part from a designer to a design specialist supporting function in a more business-oriented context challenged me to push the boundary of creative and innovative design in the commercial and mainstream market (late majority - laggards phase) in Thailand, not only in an urban area but also in the countryside which is totally different. Since I always work for urban and modern target audiences, work for different target group was a big challenge for me in developing an alternative design which nearly opposite to my expertise. However, the experiences I had here open up my perspective toward a wider process such as consumer research, brand communication and sales by working cross functionally. It enables me to be more flexible and compromising with subjective styles within design issue as well as developing my interpersonal skills in collaborative working.
January - December 2014
How we work.
New Nesvita Packaging Design
New Milo Packaging Design
New Carnation Imm-D Packaging Design
New Carnation Formula Packaging Design
***